How to make yourself loved by your future "subjects"

So you are trying to plan demand for your Royal Wedding memorabilia (Nobody ever went broke by underestimating the taste of the British public).

You do some great analysis of similar events, you get your merchandise designed and manufactured, and then 4 days before the event they change the date.

If anyone looking for cheap tea towels with pictures of deeply unattractive aristocrats on them, there should be plenty about!

Apparently these things won't soar in value either. Last time the Royal family pulled a similar stunt with the coronation of Edward VII, the stuff with the right date ended up being worth twice as much as the stuff with the original date, so don't start spending that new E-bay fortune just yet ;-)