It doesn't matter how well you plan if....
... the execution fails!
I wonder how quickly ASOS's merchandise plan reforecast alerted them to this problem..
(and I wonder what planning system they are using !!!)
Online fashion retailer Asos says discounts used to clear winter stock after warehousing problems will dilute full-year profits.
"Operating out of four warehouses has led to a delay in stock appearing on the website. As a result, we have had to heavily discount winter stock across January and February, which should have been selling at full price pre-Christmas."
The discounting has led to a significant increase in sales, and "as a consequence, we are bearing the costs associated with very high sales volumes but without the gross margin to support them." ASOS Chief Exec - Nick Robertson
I wonder how quickly ASOS's merchandise plan reforecast alerted them to this problem..
(and I wonder what planning system they are using !!!)
Online fashion retailer Asos says discounts used to clear winter stock after warehousing problems will dilute full-year profits.
"Operating out of four warehouses has led to a delay in stock appearing on the website. As a result, we have had to heavily discount winter stock across January and February, which should have been selling at full price pre-Christmas."
The discounting has led to a significant increase in sales, and "as a consequence, we are bearing the costs associated with very high sales volumes but without the gross margin to support them." ASOS Chief Exec - Nick Robertson
posted by John Hobson at 4:49 pm
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